Rillo is a bespoke design and operations studio based in London with an expanding presence in the UAE.
The identity is built on a multilingual system featuring custom English and Arabic logotypes and a primary mark derived from the “R” monogram.
The concept of “shine” is integrated into the symbol, reflecting the brand’s approach of helping businesses stand out with quiet confidence.
I also developed both English and Arabic logotypes to ensure the identity works seamlessly across markets. The visual identity, including colours, patterns, and other touchpoints, was designed based on the same strategic foundation.