My practice is particularly focused on brand identity, typography and editorial systems, with experience across commercial, cultural, academic and public-facing projects. I enjoy taking ideas from early research and concept development through to detailed design and final production.
My current research explores ethical decision-making in visual communication, particularly how designers navigate responsibility, sustainability claims and real-world constraints.
Experience
Skills
Education
Software
Language
LCC Postgraduate Show 2026 | Visual Identity Designer
London | 2026
Co-developed a modular identity across exhibition graphics, wayfinding, print, digital screens, social content and motion assets.SM & Society International Conference | Visual Identity Designer
University of Glasgow | 2026
Developed a flexible identity system across banners, posters, digital assets and print collateral.Creative Computing Institute | Visual Communication Designer
UAL | 2026
Designed a visual system and communication toolkit translating complex Explainable AI research into accessible visual content.Rillo International Holding, In-house Designer
London (Remote) | 2025–2026
Developed brand identity systems including logos, visual assets, and packaging applications across print and digital platforms.Badkoobeh Advertising Agency, Graphic Designer
Iran | 2024–2025
Developed brand identities and campaign concepts across print and digital touchpoints, working across multiple client briefs and production deadlines.Nahaki Design Team, Brand Designer
Iran | 2023–2024
Created brand concepts and visual identity systems aligned with brand strategy and storytelling.Dot Creative House, Graphic Designer
Iran | 2019–2023
Designed advertising materials, social media visuals, packaging, and layouts across digital and print media.Brand Identity & Systems
Research-based design, brand strategy alignment, visual identity systems, logo design, brand guidelinesEditorial & Publication Design
Catalogues, brochures, typographic hierarchy, layout systems, publication-ready filesPackaging Design
Packaging systems, brand integration, print production and material awarenessTypography & Layout Systems
Grid systems, type pairing, typographic hierarchy, expressive and functional typographyExhibition & Environmental Graphics
Exhibition identities, wayfinding, event graphics, spatial applications and public-facing communicationM.A. in Design for Visual Communication
University of the Arts London | 2025-2026M.A. in Animation
Tarbiat Modares University Tehran | 2016-2019B.A. in Graphic Design
Shariati Technical College Tehran | 2010-2015Advanced
Adobe Illustrator · Adobe Photoshop · Adobe InDesign
Familiar with
Figma · Adobe After Effects · Adobe Premiere Pro
Persian | Native · English | Professional · Turkish | Basic · Arabic | Basic