LCC Postgraduate Show 2026
Exhibition Visual Identity Design
Postgraduate Show
Purna Srivastava
London
2026
As the identity extends across different touchpoints, the graphic language becomes more expressive in external communications while remaining intentionally minimal within the exhibition itself. This balance allows the identity to guide visitors and unify the experience without competing with the visually rich and diverse student work on display.
The system was implemented across posters, exhibition graphics, wayfinding, window vinyls, social media assets, motion graphics, printed leaflets, and digital communications, creating a cohesive identity throughout the postgraduate show.
SM & Society
Logo Design
Conference Identity Design
2026
Scotland
Rather than replacing the conference's established identity, the project focused on evolving it. The original colour palette was preserved to respect more than a decade of visual heritage, while a clearer colour hierarchy was introduced to give each conference edition its own primary colour without losing recognition. Inspired by digital communication and social media, I developed a modular pixel-based graphic language that could expand across digital and printed applications. Combined with a flexible layout system and refined typography, the identity became a scalable visual system rather than simply a logo redesign.
The final identity was implemented across the conference, including signage, banners, printed materials, badges, presentation templates, social media assets, and digital communications, creating a consistent visual experience throughout the event.
RILLO
Multilingual Logo Design
Brand Identity System
2026
London
Rillo is a bespoke design and operations studio based in London with an expanding presence in the UAE.
The identity is built on a multilingual system featuring custom English and Arabic logotypes and a primary mark derived from the “R” monogram.
The concept of “shine” is integrated into the symbol, reflecting the brand’s approach of helping businesses stand out with quiet confidence.
I also developed both English and Arabic logotypes to ensure the identity works seamlessly across markets. The visual identity, including colours, patterns, and other touchpoints, was designed based on the same strategic foundation.
The identity is built on a multilingual system featuring custom English and Arabic logotypes and a primary mark derived from the “R” monogram.
The concept of “shine” is integrated into the symbol, reflecting the brand’s approach of helping businesses stand out with quiet confidence.
I also developed both English and Arabic logotypes to ensure the identity works seamlessly across markets. The visual identity, including colours, patterns, and other touchpoints, was designed based on the same strategic foundation.
MOKARRAR
Visual Identity System
Exhibition Identity Design
2025
Iran
The repeated “R” symbol reflects resonance, continuity, and transformation, linking the brand’s identity to chemical processes.
It gives the logo a pattern-like structure evoking rhythm, echo, and energy without needing a separate logo mark
For the 30th anniversary event of the holding company, I organized a large-scale event attended by partner companies and their customers. I developed the complete visual identity for MOKARRAR, using its core design elements primarily the «RR» logo and main color palette to ensure strong brand consistency.
IRAN FIC
Logo Design & Visual Identity System
Brand Book
Touchpoints
Collaborative project with Nahaki Team
2025
Iran
This project involved the visual identity design for the Financial Intelligence Centre of Iran, developed at Nahaki Studio, where I worked as a senior graphic designer on the project.
The identity draws inspiration from Iran’s historical visual culture, including references to Sassani stone textures and ancient coin forms.
The system includes logo design, pattern development, colour palette, and a comprehensive brand book.
The patterns are derived from the geometry of the logo and are designed in various versions to meet the brand’s needs.
The identity draws inspiration from Iran’s historical visual culture, including references to Sassani stone textures and ancient coin forms.
The system includes logo design, pattern development, colour palette, and a comprehensive brand book.
The patterns are derived from the geometry of the logo and are designed in various versions to meet the brand’s needs.
Kiss Ready
Logo & Visual Identity Design
Packaging
2024
Canada
Kiss Ready is an international oral care brand focused on mouthwash products.
The identity combines the form of a droplet with a radiant visual effect to express freshness and cleanliness.
The colour system symbolises connection and interaction, referencing the emotional and sensory experience associated with the brand.
The identity combines the form of a droplet with a radiant visual effect to express freshness and cleanliness.
The colour system symbolises connection and interaction, referencing the emotional and sensory experience associated with the brand.
Sana Foundation
Logo Design & Visual Identity system
App UI
2025
Iran
Sana Foundation is a community-focused organisation dedicated to wellbeing and education. The identity uses a soft visual language to express care, trust, and hope.
The logo, inspired by the form of a smile, symbolizes hope, kindness, and contentment. It reflects the caring personality of Dr. Sana, with the word «Sana» subtly forming a smiling face.
The soft, friendly lines evoke a sense of calm and trust, while the clean, memorable design conveys our mission clearly. This identity visually narrates our dedication to uplifting those who are vulnerable, using the language of design to inspire healing and happiness.
Up & Up
Campaign Visual Identity Design
POSM
Collaborative project
2025
Iran
Outcome
Campaign assets including posters, digital content and in-store activation.
Khobre Pars
Logo Design & Brand Identity System
Collaborative project with Nahaki Design Team
2025
Iran
The core visual concept was inspired by the idea of an asset portfolio, translated into circular forms derived from pie charts, where segmented parts represent different investments.
This system informed the logo, patterns, and overall visual language.
The project was a collaborative effort with a strategy and design team, where I worked as a senior designer, contributing to concept development, logo design, and the expansion of the visual identity across multiple platforms and formats.