About


Zohreh Nedaei


Visual Communication Designer

Creating thoughtful visual systems across brand, print, digital and physical experiences

Research

Design for Visual Communication MA

Experimentation

Print

Khobre Pars

Logo Design & Brand Identity System

 Client: Khobre Pars
Collaborative project with Nahaki Design Team

2025
Iran
This project focused on developing a visual identity for an investment brand, with an emphasis on clarity, intelligence, and trust. The aim was to create a cohesive and professional design system that feels mature and confident, while standing out through a more thoughtful and data-driven visual approach.


The core visual concept was inspired by the idea of an asset portfolio, translated into circular forms derived from pie charts, where segmented parts represent different investments. 

This system informed the logo, patterns, and overall visual language. 

The project was a collaborative effort with a strategy and design team, where I worked as a senior designer, contributing to concept development, logo design, and the expansion of the visual identity across multiple platforms and formats.


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