About


Zohreh Nedaei


Visual Communication Designer

Creating thoughtful visual systems across brand, print, digital and physical experiences

Research

Design for Visual Communication MA

Experimentation

Print

Risograph Print

Print Experimentation

Information Hierarchy Practice

 2025
This experiment explores how different hierarchies can shape the way content is accessed, read and interpreted over time. Each piece was approached as a distinct visual system with its own logic, exploring how information hierarchy, scale, orientation and composition can guide the viewer through different levels of content.

The posters were printed using Risograph, experimenting with a single-colour master, halftones, grain and tonal variation. The Riso process introduced distinctive textures and imperfections that became part of the visual language.



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