About


Zohreh Nedaei


Visual Communication Designer

Creating thoughtful visual systems across brand, print, digital and physical experiences

Research

Design for Visual Communication MA

Experimentation

Print

 LCC Postgraduate Show 2026

 

Exhibition Visual Identity Design 

Postgraduate Show 
Collaborative project with
Purna Srivastava

London
2026

The visual identity for the LCC Postgraduate Show 2026 celebrates new perspectives and emerging ways of thinking. Inspired by the architecture of the London College of Communication building, the identity is built around a series of modular geometric frames that hold and reveal different narratives. Expanding and contracting in multiple directions, these forms reflect shifting perspectives while creating a flexible visual system.

As the identity extends across different touchpoints, the graphic language becomes more expressive in external communications while remaining intentionally minimal within the exhibition itself. This balance allows the identity to guide visitors and unify the experience without competing with the visually rich and diverse student work on display.

The system was implemented across posters, exhibition graphics, wayfinding, window vinyls, social media assets, motion graphics, printed leaflets, and digital communications, creating a cohesive identity throughout the postgraduate show.


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