About


Zohreh Nedaei


Visual Communication Designer

Creating thoughtful visual systems across brand, print, digital and physical experiences

Research

Design for Visual Communication MA

Experimentation

Print

SM & Society

Logo Design
Conference Identity Design 

International Conference on Social Media & Society 

2026
Scotland
The International Conference on Social Media & Society (SMSociety 2026) is one of the leading international conferences exploring the social, cultural, political, and ethical dimensions of social media. I was commissioned to redesign its visual identity for the 2026 edition, held at the Advanced Research Centre, University of Glasgow.

Rather than replacing the conference's established identity, the project focused on evolving it. The original colour palette was preserved to respect more than a decade of visual heritage, while a clearer colour hierarchy was introduced to give each conference edition its own primary colour without losing recognition. Inspired by digital communication and social media, I developed a modular pixel-based graphic language that could expand across digital and printed applications. Combined with a flexible layout system and refined typography, the identity became a scalable visual system rather than simply a logo redesign.

The final identity was implemented across the conference, including signage, banners, printed materials, badges, presentation templates, social media assets, and digital communications, creating a consistent visual experience throughout the event.


© all rights reservedHome