Uptex AI
Brand Identity, Logo Design, Visual Direction
London
2026
I developed the brand identity from the ground up, translating the platform’s core idea of multiple perspectives coming together into a distinctive visual system. The logo is built around four forms converging towards a shared centre, representing different AI models, perspectives and outputs coming together to create greater clarity.
The identity was then extended into a digital-first colour system, combining deep teal with bright mint accents to create a visual language that feels intelligent, contemporary and rooted in AI and technology. The palette was designed specifically with product use in mind, balancing strong brand recognition with clarity and accessibility across both light and dark interfaces.
Beyond the logo, I developed the identity as a flexible system across web, app and UI touchpoints, exploring how typography, colour, interaction states and interface elements could work together to create a consistent brand experience.